Chapter 7: Evidence of Disneyization

1.1            Disney and Theming

Theming is evident in the development of this place as the entire park has been preserving and presenting authentic Aboriginal Culture (Tjapukai Aboriginal Cultural Park by Day). The Aborigines have their own cultural theme and they wanted the tourists to be able to interact and learn more about the culture.

1.2            Disney and Hybrid Consumption

Tjapukai Aboriginal Cultural Park is moving is gradually becoming a destination because of the constant development in the community. The park is a popular tourist destination and over the years of development, they have got five theatres which include a restaurant, an art gallery and a traditional Aboriginal Camp to give the tourists an unforgettable trip (Tjapukai Aboriginal Cultural Park by Day). The multiple facilities and services available at the cultural park will attract many tourists to spend their day there longer.

1.3            Disney and Merchandising

Generally, for tourists who visit the Aboriginal culture of the North Queensland, they would hope to bring back some souvenirs such as their traditional handcrafts. Therefore, the Aborigines will make some artifacts and food to sell (Refer to Appendix B).

1.4            Disney and Performative Labour

Performative labour is evident in the development of this community. The locals become the actors on stage and provide services to the tourists on site, such as tour guides. As they are taught to be responsible for the tourists’ happiness, they will have to cater to the tourists’ needs. For example, the locals will have to provide the tourists with directions when they are lost.